Friday Estimates: Book Of Eli Wins Friday, But Avatar Should Win Weekend; The Lovely Bones Starts Off Strong, Spy Next Door Doesn't
The Lovely Bones had a surprisingly strong debut, grossing a very good $5.7 million on Friday. I think the other analysts scared me away from a better prediction. Everyone was saying this would flop, and I hesitated to guess a higher gross. Still, all the pieces were in place for a good box office run: strong advertising, Peter Jackson, and extremely popular source material. Oh well, it's water under the bridge, or blood under the bones, or whatever at this point. It should earn about $21 million over the four-day weekend.
The Spy Next Door found just $2.3 million on Friday. (fail)
Sherlock and Alvin are both headed for something around a $13 million weekend, while all the other holdovers are performing jsut as expected. Check out the full Friday Estimates below:
Early Friday Estimates for January 15, 2010
1. The Book Of Eli - $11.7 million
2. Avatar - $10.5 million
3. The Lovely Bones - $5.7 million
4. Sherlock Holmes - $2.9 million
5. Alvin And The Chipmunks: The Squeakquel - $2.6 million
6. It's Complicated - $2.4 million
7. The Spy Next Door - $2.3 million
8. Leap Year - $1.9 million
9. The Blind Side - $1.6 million
10. Up In The Air - $1.5 million
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8 comments:
Will be a tight weekend but Avatar should still come out ahead.
The weekend becomes a bit more interesting then! That would be a very strong opening for a Denzel film based on his history.
"and for the first time in 28 days, Avatar was dethroned atop the box office chart. The Book of Eli was the film to finally topple it"
Uhh...Eli is actually the 2nd movie to top Avatar; Sherlock Holmes did it on Christmas Day. But yeah, Avatar should win out the weekend.
You're right!!!! I forgot about Sherlock! (fixed)
I thought Alvin's opening day was also higher than Avatar's?
Oh dear.... fixed again!
Yea, I read the same thing over at Deadline. was surprised how many commercials I saw for it when I was watching Jersey Shore! (I'm being serious)
Having just seen the first estimates - I guess Titanic is going to go down after all.
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